- TD Banknorth Garden Retail
- Boston, MA
- When challenged to create a retail setting catering to fans of both Boston-based sports teams, ICON designed a store that could be transformed from "Bruins Yellow" to "Celtics Green" within minutes. Cleverly conceived "flip" panels are easily turned to reveal Bruins merchandise on one side and Celtics on the other. Located in the TD Banknorth Garden, the storefront is washed with light that switches from yellow to green, and the interior integrates hockey and basketball imagery throughout, including basketball hoop light fixtures and hockey puck cashwraps.
- Client: Delaware North Companies
- Completed: 2006