What will define the next generation of successful multifamily communities? That was the focus of a recent discussion at the Bisnow Multifamily Annual Conference (BMAC) New England, where ICON’s Matthew Marotta, AIA joined leaders from across the multifamily industry to explore the forces shaping development, operations, and resident experience.
A few themes emerged:
- Great communities start with a compelling story rooted in place, people, and context.
- Data and technology can inform decisions, but understanding how residents actually use spaces remains essential.
- Resident experience continues to be the strongest differentiator, with hospitality and responsiveness driving retention.
- AI is a powerful tool, but success still depends on clean data, expertise, and human judgment.
- The future lies in automating routine processes so teams can focus on building community and connection.
One takeaway resonated across the panel: the highest-performing multifamily communities will balance technology and operational efficiency with the human experiences that make people feel at home.
